• One of the most well-known and respected brands in the UK jewellery market.

    It has a tradition of quality and craftsmanship going back 300 years.

  • | BRIEF

    One of the most well-known and respected brands in the UK jewellery market. It has a tradition of quality and craftsmanship going back 300 years.

    The association with the blockbuster film, Kingsman, increased Deakin and Francis’s awareness and international appeal. As a classic British brand, Deakin& Francis was invited to participate in the Best of British exhibition in Shanghai in October 2017, alongside other iconic British brands such as Rolls Royce.

    Devoch was briefed to help with creating contents to prepare for their exhibition in Shanghai China.

    | SOLUTION

    We undertook an analysis of the premium jewellery market in China and created a communications strategy to guide any contents created. Some of the marketing contents services included the following:

    • A brand film

    • A corporate brochure

    • Business cards

    | RESULT

    The best of British exhibition in China was seen by Deakin and Francis as a huge success. Chinese consumers love luxury British brands and our marketing communications activity resulted in very positive engagement from HNW Chinese attendees.

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