• The University of Worcester wanted to recruit more Chinese students from China.

  • | BRIEF

    The University of Worcester wanted to recruit more Chinese students from China. We were commissioned to find out the best way to tap into the market.

    | SOLUTION

    We undertook extensive research into both the Chinese student market and the University of Worcester to understand how this particular university could differentiate itself.

    We created a suite of marketing materials in Chinese in both traditional and digital media this included.

    • A brand film that introduces UW to Chinese students, parents and Chinese schools
    • A university brochure
    • Specific course brochures
    • Proposals to work with agents, schools and universities in China
    • We created some other non- marketing collateral this included.

    | RESULT

    The University of Worcester has increased its share of the Chinese student market. Devoch is now an agency of record for this target audience.

    “The Devoch team impressed us with their dynamism, professionalism, inspiring vision and attention to deal. They understood our specific requirements, coming up with a strong creative execution tailored to our target audience. I look forward to working with them again on future projects.” -- Duncan Watson, Head of University of Worcester International College.

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