• Warwick Music Group is a company that makes musical instruments for children.

  • | BRIEF

    Warwick Music Group is a company that makes musical instruments for children. We were commissioned to analyse the Chinese market and identify a launch and marketing strategy.

    | SOLUTION

    We did secondary market research on the dynamics and drivers of the market and some primary research amongst musicians.In the research phase we identified a clear strategic opportunity to both target Chinese consumers and manufacture in China.The second phase was to implement a marketing communications plan for China which included the following:

    • A Chinese look and feel for the brand including brochures
    • A creative platform for all activity
    • A brand animation video
    • A social media campaign across all Chinese social media channels including We Chat
    • An online shop which we designed, built and managed

    | RESULT

    China is now a major market for the Warwick Music Group representing a significant part of global sales. In addition, China is now its primary manufacturing base.WMG continues to drive for its development in the Chinese market with Devoch alongside the team.

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