Warwick Music Group is a company that makes musical instruments for children. We were commissioned to analyse the Chinese market and identify a launch and marketing strategy.
We did secondary market research on the dynamics and drivers of the market and some primary research amongst musicians.In the research phase we identified a clear strategic opportunity to both target Chinese consumers and manufacture in China.The second phase was to implement a marketing communications plan for China which included the following:
China is now a major market for the Warwick Music Group representing a significant part of global sales. In addition, China is now its primary manufacturing base.WMG continues to drive for its development in the Chinese market with Devoch alongside the team.