• Worcester in the UK and Hezhou In China are friendly cities with established links.

  • | BRIEF

    Worcester in the UK and Hezhou In China are friendly cities with established links. CCTV4, a major Chinese TV station, were making a TV programme on this association. The Chinese broadcaster requested footage that they would need for the programme. WCC appointed Devoch to support the project.

    | SOLUTION

    Stock footage was neither appropriate nor sufficient for the film. As a result, Devoch supported both Worcester City Council and the Chinese broadcaster in creating a new film to augment the programme.

    Devoch wrote the script, created the story board and put together the film crew including Chinese nationals for a 7 day shoot.

    | RESULT

    We received very positive feedback from both WCC and CCTV. The footage is currently under editing and will be soon presented on CCTV 4, City to City, to millions of its audience.

    “Devoch were commissioned to provide a selection of video footage for a programme about Worcester to be shown on Chinese TV. I found the company very professional and efficient in their approach. The video work was commissioned at short notice and with a fixed deadline. Devoch clearly made a lot of effort to ensure they met the requirements and the deadline. The combined service of video production and translation services along with an understanding of the locality and audience was a real help”

    – Janet Yates, Economic Development Officer, Worcester City Council

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