Devoch honoured by HRH Prince Michael of Kent

Devoch's stand at the British Innovation is Great pavilion

HRH Prince Michael with Jonathan Sarabadu (left) and Don Lee (right)

Prince Michael at the Expo

In October 2018, Devoch was proud to be one of the eight companies exhibiting on behalf of the ‘Innovation is Great’ campaign at the 4th Internet Plus Expo in Foshan, China, supported by H.R.H Prince Michael of Kent, who led the delegation to China.

The event themed “Digital Life, Business & Production” was held in the Tanzhou Convention and Exhibition Center in Guangdong. Attended by corporate giants such as Baidu,, SF Express, and many other iconic brands in both China and the world. Devoch and the other delegates had the opportunity to interact with the Chineses businesses in addition to leading presentations on their key areas of expertise.

With 77 Nobel prizes in science and technology alone, Britain has always had a great reputation for innovation. The carefully selected companies were led by His Royal Highness, Prince Michael of Kent. Prince Michael provides consultancy in many sectors including construction, telecommunications, insurance, finance and tourism as well as the medical, aviation and automotive industries. As Founder Patron of the Genesis Initiative, he is also heavily involved in the promotion of small businesses for the SME sector, with special reference to export.

Prince Michael said: “I came to China about twenty years ago with a delegation of British firms seeking new business cooperation. That visit taught me the importance of committing to long term relationships with both the Chinese government and companies in so as to create successful partnerships of long term commercial value… Twenty years after that first visit, I am here now to support a new wave of British innovators in the fast-moving technology sector, who have created much of the technology we take for granted today.”

Founders Don Lee (25) and Jonathan Sarabadu (29) from Devoch, also said:

“The future of the UK-China relationship can only be called the ‘Golden Era’ if we work towards it together. It was great to be there showcasing our willingness and enthusiasm to bridge both countries. British brands need to go there and embrace the market and we were very lucky to be there. Receiving a personal visit from HRH Prince Michael to our stand was a great honour”

Devoch is a company which supports British brands, businesses and institutions enter and grow in the Chinese Market, for more information go to

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