E-Commerce in China

What to know about Chinese E-Commerce sites?

Development of e-commerce has become one of the main trends in Chinese retailing industry. In 2017, total sales reached $1 trillion for the first time in the world’s leading e-commerce market. There are a number of e-commerce sites in China. This blog will introduce the ones that made the greatest impact on Chinese online retailing industry.



Taobao, owned by Alibaba, is a leader in Chinese e-commerce industry. Taobao provides a wide range of product categories, from notebooks to vehicles. Different from its western competitor, eBay, Taobao allows users to register for free, making it a C2C giant in China .


1. Tmall.com

Tmall, also owned by Alibaba, focuses on B2C services. It offers a virtual transaction platform to thousands of brands’ major online selling presence, including premium brands like Gucci, Calvin Klein, Burberry and so on. Tmall leads Chinese B2C online retailing market by a large margin with 41.5% of revenue in the second quarter of 2012.

2. 360buy.com

360buyis also a giant in Chinese online retailing industry, mainly focusing on electronics, home appliances, clothing, and books. Meanwhile, 360buy provides online travel service and a luxury mall at 360Top.com.

3. Suning & Gome

Suning was an offline electronics retailer with thousands of stores across China. Currently Susing is shifting its business online to tailor for the market trend, and taking advantage of its industrial experience to dominate Chinese e-commerce market, ranking top 4 in the B2C field.

Suning’s direct competitor Gome also sells electronics and electrical appliances. Similarly, as the market gradually moves to online retailing, and customers shop online more frequently, Gome starts to develop e-commerce business to satisfy customers’ evolving demand.

4. QQ buy

Tencent owned QQ buy aims to break through heavy monopoly of Tmall and 360 buy in the B2C market. QQ buy targets brands and labels, and provides virtual storefronts for rival and specialist e-commerce sites on QQ buy’s site.

5. Dangdang

The e-retailer specialist Dangdang has a rich product range, covering clothing, shoes, gadgets, an e-reader called Doucan and e-book service. Dangdang highly integrates Kindle-like e-readers with its e-book store. E-books are available from the Doucan device.

6. Vancl

Vancl is the biggest clothing e-commerce retailer in China selling its own brand of clothing at an affordable price. Vanclgradually transforms production outside China for the reduction of labour payment and avoiding China’s fast growing product costs. Besides Vancl’s own brand, Vancl also sells other clothing brands on the virtual mall V+ site.

7. Yihaodian

YiHaoDian is China’s greatest food and consumables e-retailer. YiHaoDian partners with Walmart, and sells food, toiletries, clothing and electronics, etc.

Group Buy Sites

1. Meituan & 55tuan

Meituan and 55tuan lead China’s group-buy market in the long-term. The two sites provide coupons and discounts of restaurants, cinemas, travelling agencies across China. They occupy about 26% of China’s daily deals, and make 200 million RMB revenues each month.

2. Dianping

Dianping has similar offerings with Yelp in the US. Apart from Deals and discounts, Dianping also allows users to write reviews and rates the merchants, and produces listing of merchants.

3. Taobao Juhuasuan

Alibaba owned deals site Juhuasuan is located at a subdomain of Taobao, ju.taobao.com. Juhuasuan shows an excellent performance facing the slump in China’s group-buy industry. It is one of the market dominators, accounting for 57% of all product-based deals, and 21.5% revenues of the market share.