Tiddley Pom

Luxury Baby Brand Go Big in China


Tiddley Pom is a Luxury British brand that focuses on baby care products, which are sold in Harrods, one of the most well-established shopping malls in Europe. With the recent change in the regulation in China that allows parents to have a second child, the baby care market in China is rising with a huge market for brands such as Tiddley Pom. Devoch has been asked to plan a market entry strategy for Tiddley Pom and execute the strategy through a series of content work.



Devoch is conducting a thorough market entry advisory for Tiddley Pom including an audit and analysis of the current presence of the brand, relevant regulations and the macro market analysis. After the macro review of the market and making sure that foundations are in place for the entry, Devoch would do a deeper market review covering specific aspects of the business, including competition landscape, consumer profiling, distribution channels and potential partners. With all the latest and accurate data collected, we would then set a China Action Strategy for Tiddley Pom, on which we would roll out with our content services.



This is a new project that Devoch is undertaking. The results would be shown here soon.