University of Worcester

Fastest Growing University Promoted in China

Brief

The University of Worcester wanted to recruit more Chinese students from China. We were commissioned to find out the best way to tap into the market. 

Solution

We undertook extensive research into both the Chinese student market and the University of Worcester to understand how this particular university could differentiate itself. We created a suite of marketing materials in Chinese in both traditional and digital media this included

  • A brand film that introduces UW to Chinese students, parents and Chinese schools

  • A university brochure 

  • Specific course brochures 

  • Proposals to work with agents, schools and universities in China

 

Result

The University of Worcester has increased its share of the Chinese student market. Devoch is now an agency of record for this target audience. 

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