Warwick Music in China
Brief
Warwick Music Group create quality wind and brass instruments making the joy of music accessible and fun. We were commissioned to analyse the Chinese market and identify a launch and marketing strategy
Solutions
We did secondary market research on the dynamics and drivers of the market and some primary research amongst musicians.In the research phase we identified a clear strategic opportunity to both target Chinese consumers and manufacture in China.The second phase was to implement a marketing communications plan for China which included the following:
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A Chinese look and feel for the brand including brochures
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A creative platform for all activity
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A brand animation video
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A social media campaign across all Chinese social media channels including We Chat
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An online shop which we designed, built and managed
Results
China is now a major market for the Warwick Music Group representing a significant part of global sales. In addition, China is now its primary manufacturing base.WMG continues to drive for its development in the Chinese market with Devoch alongside the team.