Worcester City Council

Friendship City TV Programme on CCTV

Brief

Worcester in the UK and Hezhou In China are friendly cities with established links. CCTV4, a major Chinese TV station, were making a TV programme on this association. The Chinese broadcaster requested footage that they would need for the programme. WCC appointed Devoch to support the project. 

 

Solution

Stock footage was neither appropriate nor sufficient for the film. As a result, Devoch supported both Worcester City Council and the Chinese broadcaster in creating a new film to augment the programme. 

Devoch wrote the script, created the story board and put together  the film crew including Chinese nationals for a 7 day shoot. 

 

Results

We received very positive feedback from both WCC and CCTV. The footage is currently under editing and will be soon presented on CCTV 4, City to City, to millions of its audience.

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